Has anyone ever told you to set goals? I know, silly question. People are always telling you to set goals because goal setting can and does work. But has anyone told you there is a right way and a wrong way to choose those goals?
For example, you want to earn $10,000 a month so you set a goal to reach that $10,000 mark. So far so good, right? Actually, no, because this is what’s known as a “static” goal rather an action goal. Static goals sap your motivation because they’re focused on outcomes that are, for the most part, outside of your control.
Bottom line – they seldom work.
Imagine you’re in your living room and the house is a mess. You set a goal to to have a clean, straightened, neat house in the next 2 hours. You visualize your house being clean, you look at pictures of your house taken when it was clean, you write down your goal, and 2 hours later? Your house looks exactly the same.
Because you didn’t DO anything. You took no action because it was a static goal, not an action goal. “Have a clean house” has no action tied to it.
But what if you reword that goal to the following:
“Straighten, vacuum and clean the living room, kitchen and dining room.”
Do you see how you are firmly in control of whether or not this goal is achieved? And now you’ve got a goal with ACTION in it. You could even break this goal down into several smaller, action oriented goals to make it even easier to achieve.
So let’s look at how action goals can help you in your business:
Instead of setting that, “I earn $10,000 a month” goal, how about…
- Week 1: I create my first product on ____ (subject)
- Week 2: I set up the website, sales letter and emails to promote this product.
- Week 3: I contact my list to offer them my new product, I write 3 guest blog posts on this topic to promote my product, and I contact 25 potential affiliates and joint venture partners and ask them to promote my product.
- Week 4: I create my second product.
If you’re using static goals you’re going to get frustrated. Still using the $10,000 a month goal as an example, it’s going to take you an investment of time and effort to reach that goal. In fact it could take months to get there, and if you’re not seeing results in the mean time, you’re likely to get frustrated and quit. Not to mention the fact that the goal has no action tied to it, and so you’re likely to “wait” for it to happen – which it never will if you’re not taking the right actions to achieve it.
By setting action goals that take you to where you want to go, you are always achieving, you’re always making progress, and you’re constantly being revitalized by the achievement of each action goal.
You might want to set some action goals right now, before you forget. I think you’ll find it becomes an addictive habit that pays off often and exponentially.