How Welcoming Is Your Welcome Email?

Today it’s time to rework the welcome email. I have yet to come across one that couldn’t use some improvement. More often than not, we write it up quickly during the process of setting up our list and then never look at it again. That’s really a shame, because it is...

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Reviewing Your Optin Process

You need to audit your list and find out what’s working, what isn’t, and where there’s room for improvement. If you ask me, it’s one of the most productive and rewarding tasks you can tackle this week. It all starts by taking a closer look at what you have in place...

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