We touched a little at the end of the last blog post on the whole idea of moving forward and continuing to improve our email marketing game. Trust me, there’s always room for improvement, for anyone, including me. While an audit like this is a great way to update and...
In the last blog post, we looked at the messages in the auto-responder sequence to make sure they are serving our audience. Today we’re going to go through that list again, but this time we’re making sure they also serve you and help you make money. Remember what I...
We started to audit our auto-responder messages in the last post by reworking the welcome email. Now it’s time to tackle the rest of them. If you followed my advice of signing up for your own list with a separate email account, you can edit and work through them as...
Today it’s time to rework the welcome email. I have yet to come across one that couldn’t use some improvement. More often than not, we write it up quickly during the process of setting up our list and then never look at it again. That’s really a shame, because it is...
In the last blog post, we spent a lot of time talking about your lead magnet. I’m sure you have some great plans for the future, and maybe even started to tweak your existing offer or creating something new and awesome from scratch. Today it’s time to tackle another...
In the previous post, I gave you a pretty good overview on how to start looking at where your opt-in and auto-responder are right now. If you missed the post, you can catch up on it here. Now that you have a general overview, and a list of things you want to fix and...
