Are Your Messages Serving Your Customers?

Are Your Messages Serving Your Customers?

We started to audit our auto-responder messages in the last post by reworking the welcome email. Now it’s time to tackle the rest of them. If you followed my advice of signing up for your own list with a separate email account, you can edit and work through them as...
How Welcoming Is Your Welcome Email?

How Welcoming Is Your Welcome Email?

Today it’s time to rework the welcome email. I have yet to come across one that couldn’t use some improvement. More often than not, we write it up quickly during the process of setting up our list and then never look at it again. That’s really a shame, because it is...
Take A Closer Look At Your Lead Magnet

Take A Closer Look At Your Lead Magnet

In the previous post, I gave you a pretty good overview on how to start looking at where your opt-in and auto-responder are right now. If you missed the post, you can catch up on it here. Now that you have a general overview, and a list of things you want to fix and...
Reviewing Your Optin Process

Reviewing Your Optin Process

You need to audit your list and find out what’s working, what isn’t, and where there’s room for improvement. If you ask me, it’s one of the most productive and rewarding tasks you can tackle this week. It all starts by taking a closer look at what you have in place...