Social media is the fastest way to cast a wide net looking to catch the attention of potential customers and create a community. There are more social media platforms than any one entrepreneur can tackle effectively – even if they had all day to devote to being social.

When you began your business, you likely got great advice to narrow your niche and focus on a target audience. These are the ideal clients and customers who want what you have to offer. Furthermore, you should have been told to market to this ideal audience and focus on their needs, their wants, and solving their problems. If you agreed and followed that advice, then you have a pretty good idea of who you want to engage and where they hang out.

This is an important step as it relates to social media. Knowing where your audience hangs out is the key to building a social media presence that maximizes your time and marketing budget. Once you know where your customers are naturally, you can simply master those specific platforms and dominate the market.

Depending on your business, you may want to master one of these main social media platforms:

  • Facebook
  • Instagram
  • Pinterest
  • Snapchat
  • Twitter
  • YouTube
  • LinkedIn

Picking a platform is all about engagement and captivating your target audience. Engagement can take many forms. Consider these options:

Pictures- Best for Instagram, Snapchat, Pinterest

Video- Best for YouTube or Facebook

Audio- Best for YouTube, can be linked through other platforms as well

Short stories- Best for Instagram, Facebook, Snapchat

Links to blogs- Best for Facebook, LinkedIn, Pinterest, Twitter

One-to-one connection- Best for Facebook, LinkedIn, Snapchat, Twitter

Once you have decided on one to three primary platforms, you can test them out to see which ones give you the most engagement. If you aren’t getting results, it may be time to switch platforms or abandon one altogether.

It’s easy to learn how to maximize the platforms through tutorials or training tools. YouTube is an excellent place to review and train yourself on the most effective ways to use the tools. You can also find blogs and downloadable content to help you master any platform.

Being visible on social media isn’t as daunting when you know who you are marketing to and where they hang out. Finding a social media platform that meets your needs, gets you noticed, and brings you sales is just a few posts, tweets, and pins away.