Copywriting benefits, if there’s one thing that confuses and frustrates new (and even seasoned) copywriters it’s the not-always-obvious features and benefits. We want to share all the great things about our new coaching program, so we say things like: 6-week...
It’s one metric we consistently watch and try to improve: email open rates. There’s good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about: Your newest coaching program Your latest must-have tool discovery That epic blog...
When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail? You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of...
