You’ve heard how important video is in your marketing. You’ve heard that having videos on YouTube can lead to traffic, new customers and more sales. You’ve heard that nothing can connect you with your audience as fast as video. And you’ve no doubt also heard endless advice on how to make those videos. Heck, I watched one video on how to make videos geared towards newbies that suggested they invest the “paltry” sum of $1500 just on lighting equipment!
So here’s all you need to know to get started making your own marketing videos – just DO IT. Just make your first video. Don’t worry about getting the lighting just right, the sound just right, the words just right. Decide what you want to talk about, show some passion for your topic, and speak into the camera.
Now here’s something you might not know – amateur videos can reap just as many new viewers and customers as professionally created ones. Why? Because viewers know it’s the real you, not some Hollywood make-believe commercial. They see you as a real person speaking from the heart about a topic you have great feeling for, and they are actually rooting you on to succeed.
So if you have yet to make your first marketing video, wait no more. Resolve to create your first video before the week is out, and post it to YouTube. Then tell your list, your blog readers and everyone you know to go take a look.
And after that? As long as you have something interesting to say, keep creating videos. You’ll naturally get better at it with practice, but it’s those first videos you’ll look back on with fondness. Where else but the Internet can you make a totally amateurish video that actually gets you new customers?
Remember, money gravitates towards the action takers. Let me know when you post your first video – I’d love to see it.